![]() ![]() With the introduction of visual journeys in Marketo, Marketers will now be able to view their smart campaigns in two ways: through the normal rule builder that most users use today OR through a visual environment where you can view all of the smart list criteria, flow steps, and scheduling on one page. MOPs Professionals should pay attention to this enhancement, especially for smaller-sized teams who don’t have all of the resources and budget to delegate webinar responsibilities to multiple stakeholders.Īdobe has also made key updates to how we view smart campaigns in Marketo. Not only will you be able to complete all of your webinar activities straight from your platform, but you will also be able to collect Q&A and poll data and tie it directly to the lead or contact in your database, automate follow-up trigger activities, and enhance scoring or nurturing activities happening behind the scenes. With the announcement of the Interactive Webinar Management platform, marketers can now create and deliver webinars from within the Marketo platform via the Adobe Connect suite, eliminating the need to rely on a 3rd party platform. ![]() Reimagine the Partnership between Marketing and SalesĮven amongst all the product announcements throughout the event, Adobe continues to focus on scaling the capabilities of the core Marketo Engage product, recognizing the need for marketing teams to produce campaigns at high volumes, often with limited time and resources.The session highlighted the newest innovations which centered around key themes: So, what was in the 2023 roadmap for Marketo Engage? ![]() ![]() And, after this year’s 2023 Marketo Engage Roadmap session at Adobe Summit, we’re excited to see all the new updates come to fruition. And, we had a good time, too!Īt Etumos, our eyes are always peeled for improvements, innovations, and the like for Marketo Engage. After a 3 year stint of strictly virtual Adobe Summits, we all finally got to be together again in Las Vegas. This year’s 2023 Adobe Summit was an exciting one, for many reasons. ![]()
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